Introducing the Charity Brand Power Hour

As a social enterprise I’m committed to helping those with a social or environmental cause, to help them clarify their brand position and to equip them with the strategy, know-how, and visual brand assets to get them to where need to be in order to be most effective.

Because Good Will Studios is a purpose-driven design agency, we allocate a portion of studio time to these good causes pro-bono, and try to provide as much value as possible in everything we do.

It’s challenging world out there.

I’ve encountered so many charities and non-profits that are doing truly fantastic and meaningful work with the resources they have. I’m always inspired by how they’re making a big difference in the world; whether at a national level making systemic change, or at the human level where they change the world for the individuals they help directly.

But I often see how charities struggle to broaden their reach, and cut through the noise to stand out, raise funds, and make a bigger impact.

Understandably, a lot of time and resources are funnelled into operational areas, but other vital areas of the charity such as outreach programs and marketing strategy are often neglected. A charity’s branding and public perception can be fundamental to their success, and there’s a real risk of it becoming dated or no longer reflective of their values.

Internal communications can become inconsistent and confusing as the team grows and people move around within the organisation, and these internal inconsistencies and confusions become compounded and often lead to weakened external communications that no longer have the impact it once had.

That’s why I'm introducing a free weekly Power Hour brand consultation.

If you’re one of the 168,000+ UK charities, this could be for you. Created exclusively for registered UK charities, this brand workshop is designed to quickly provide insight and strategy to solve a brand, marketing, or messaging problem you're facing right now. I know that we won’t solve everything in 60 minutes, but this 1 hour intensive session is designed to kick start some solutions, effectively signpost you to some further resources, and act as a sounding board for your ideas.