Great design.
Big impact.
Logo, Visual Identity, and Brand... what's the difference?
Your logo is the visual representation of your organisation. As the memorable brand asset, it’s what everybody thinks of when they hear a company name and the visual hook that is tied to the feeling your customers have about you.
Your identity (often called visual identity, or coroporate identity), is the visual and verbal toolkit that captures and expresses the essence of your brand.
Your brand is what other people say about you when you’re not in the room. It’s where your organisation sits within the hearts and minds of your audience.
Creative Services.
I follow a creative process that brings strategy to your design. There’s a few ways we can work together, but it all starts with a chat. Here’s how I can help you…
Brand Strategy.
Need to figure out who you are, what you’re saying, and where you’re going? Start here…
Brand Auditing
Mission & Vision Development
Brand Name & Tagline Ideation
Positioning & Audience Analysis
Brand Voice Development
“Working with Will has been a very rewarding experience. He kept us very focused on the strategic direction of the charity and interpreted everything into a distinctive brand identity.”
Logo Design.
Ready to take a stand and express your brand values to your audience? Get a bespoke design.
Brand Discovery Session
Concept Development
Logo Design
“Working with Will has been transformational! Not only has he helped us define and articulate our two brands, he’s managed to design two distinct identities that work together - it’s exactly what we wanted to express!”
Identity Design.
Looking to consistently communicate your brand across multiple platforms? Get a bespoke brand toolkit.
Brand Guidelines
Colour Palette Design
Typography Selection & Font Pairing
Brand Iconography
Brand Asset Development
Brand-in-Action Concepts
“Working with Will has been really great, he’s guided us in really understanding the foundations of our brand and its story. It may seem ‘fluffy’ but it has been invaluable.”
Client testimonials
I came away from the workshop motivated, inspired and with lots of ideas on how I can tweak my brand voice so I can authentically connect with the people I want to serve.”
Helen S
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“Working with Will has been transformational. The depth and breadth of understanding is exceptional.”
Mark W
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“Enlightening workshop. A safe space to share knowledge and ideas and receive invaluable feedback. I highly recommend it.”
Mai O
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“A brand strategist that brings real heart and ethics to the work he does. Highly recommended.”
David P
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“I can now structure my purpose using the 4 stage model. It was so well structured and paced, that I’ve gone from being totally confused to confident in my brand.”
David H
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“I've done one of Will's workshops and learned loads. Love his mission and purpose as well.”
Dan N
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“The workshop was focused, clear, concise. The examples helped show different ways a brand focus can help.”
Mohammad A
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“Spending time with Will is well worth it if you're running an organisation with purpose or looking to add purpose to you company. His concise and structured approach helped us develop a clear message and branding.”
Gavin F
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Let’s collaborate and build your brand.
If you’re struggling to tell your story, or lack the design toolkit that you need to look the part, get in touch today and kickstart your journey to a better brand.