Logo & Brand Design for a Child Protection & Safeguarding Research Company.
Brand strategy, logo design, visual identity design
Listen Up Research is a Community Interest Company (CIC) who have a mission to amplify voices of those less well heard, less well represented, and less well understood. They achieve this by focusing on under-researched areas and by working in collaboration with young people and families.
Their story.
Jahnine Davis and Nick Marsh are the co-founders of Listen Up Research. Jahnine is an established practitioner in the children's charity sector. Nick is a qualified social worker and his experience lies primarily in local authority and other public sector settings. Both are PhD researchers in child protection.
“Listen Up Research developed from a shared belief and passion that all voices matter and that all voices should be heard.”
As a relatively new organisation, they had big ideas and were already making an important impact, but they realised they needed to establish a more consistent and professional looking brand identity to take things to the next level - and I was more than happy to help them on their journey.
The objective.
The goal was to create an exciting, vibrant, and relatively youthful-looking visual identity that encapsulated the values of the founders and their broader mission. We understood that the safeguarding academic research world was quite dry and often felt unapproachable and unrepresentative of the people they help, so we wanted to change this Listen Up.
Whilst the objective was to present Listen Up as a more dynamic and youthful brand, one who really understands the demographic of whom they help, we realised that any visual identity we create had to effectively speak to government and council bodies, so the tone and Brand Voice had to strike a delicate balance of passion, activism, and a streak of rebelliousness, as well as a serious and professional tone - which is particularly important when addressing issues of exploitation and other serious issues.
“The challenge was to create a flexible visual identity that represented their core values and vision; reflecting who they help, whilst being perceived as professional and trustworthy within the industry.”
The outcomes.
This project consisted of brand identity development work and a strategic repositioning of this UK health charity. The secondary goal is to raise awareness and medical research into them, bringing these related conditions into the mainstream and building recognition of the conditions.
A brand pack that will serve the charity for the future
Following discussions and a brand workshop process to uncover the core brand values, purpose and story, the final creative outcome was a comprehensive brand guideline pack that showcased the new identity and logo design; providing guidance and assets to ensure brand consistency across digital and print platforms.
A visual identity that speaks volumes.
Alongside the logo design pack, including variations of the key logo with variations and colour options or added flexibility, we provided a brand font and typography suggestions to ensure consistency across all printed and digital materials.
A vibrant and modern brand colour scheme was created to set the tone, and guidance asset usage were provided to create consistency and brand confidence across all future materials.
Is it time to rebrand your organisation?
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