A better world, by design - Leeds Digital Festival 2020

The Leeds Digital Festival is a fantastic series of events that celebrates everything tech. Due to the pandemic and lockdown, the original plan to host a series of face-to-face events in April was slightly scuppered, so we all had to shift everything online. Myself included when I hosted my first Leeds Digital Festival event back in April this year, fortunately it all went smoothly and I’m happy that the festival is back again for a second part. This time round there are almost 300 events planned between September 21st and October 2nd.

I’m proud to be taking part once again in this great event, and to use this platform to reach a wider audience and talk about the things that matter most to me - using branding for good and trying to empower those who put purpose over profit.

Reaching a wider audience to make a bigger impact.

I decided to create an event for this years’ Leeds Digital Festival that took the title from my mantra, and my company slogan - “A better, world design - how branding can be a force for good”. I’ve recently written and spoken quite extensively about how I believe the incredible creative practice of branding and visual communication can and (in my opinion) should be used for things other than maximising profits and convincing people to buy stuff that they don’t need - things that were produced in a way that exploits people and the planet, and further encourage a lifestyle of mass consumerism that’s totally unsustainable.

I believe that any business - social enterprise or not - can have a positive role in the world. Those with an audience, a platform, a production line or a process - they have the incredible opportunity to refine and define their values, review their processes, find more purpose, empower their team to participate in their mission, and to influence their customer base to live more sustainable.

My Leeds Digital Festival Event.

Monday 21st September 2020

Whether you're a social enterprise or a non-profit that's already doing good, or a business that's looking to drive more purpose into your operations, your brand is fundamental to understanding and communicating your values with you audience.

Join Will Saunders, founder of ethical design agency Good Will Studios, at this Leeds Digital Festival masterclass in brand strategy for social good.

Articulate your brand mission to resonate with you audience and make bigger social impact - and increase your profits in the process.

This 30 minute session distills 15 years' of industry experience into an actionable workshop that will help you discover how to position your purpose-driven enterprise as a leader in this increasingly crowded ethical space.

So, if this sounds interesting to you, make sure you book your ticket now!