Free Worksheet: Find Your Brand Voice

What is a brand? What does branding mean when it comes to social enterprises and businesses that have a higher purpose than simply maximising profits and any cost? Is your brand simply your logo, the badge you stick on your website, social media, and printed materials? Or is it something more?

A quote I like to use when discussing the role of brand with my clients is this:

“Your brand is what people say about you when you’re not in the room.”

It is the perception that other people have of your organisation, the thing that sticks with them after they have encountered any number of touch points. And whilst we cannot control this completely, we have the ability to do as much as we can to positively influence how our supporters (and future supporters) feel about our causes, and the organisations created to support them.

More than a logo.

As a creative professional, I love the craft and detail of a well made logo, the powerful colour schemes that help set the mood of the organisation, and the typefaces and fonts that set tone of the message of the campaigns and organisational ethos, and the visual identity that creates that consistent look and feel that instills confidence in your audience… but this simply the end result of an important brand process.

Logos are great - and really important! - but they’re only the tip of the brand iceberg.

Logos are great - and really important! - but they’re only the tip of the brand iceberg.

Before we begin the creative process - the visual expression of our brand values and everything we stand for - we must first begin to understand and articulate them. It’s important to find your brand voice - your it’s your unique approach and overall tone that expresses your organisational values. By understanding what makes you and your story resonate with your audience, you’ll have the confidence to better express and articulate your message, and this informs all future aspects of your brand building.

Brand identities are not only reserved for big businesses and profit-driven corporations; social enterprises and charities need to invest in them too - and with over 471,000 social enterprises in the UK alone, it’s a competitive world out there and your voice must be heard if you are to succeed!

A free brand tool purpose-driven organisations

I work exclusively with purpose-driven businesses and Social Enterprises, and that’s why I developed this brand exploration tool, the Find Your Brand Voice worksheet. This 3 step guide helps you discover your unique tone of voice, empowering you to create an emotional connection with your audience and compel them to act!

Download your free brand resource now.

Take the Social Impact Brand Scorecard now to get your personalised brand report in just 5 minutes, and receive a free copy of the Find Your Brand Voice worksheet.

Will Saunders